Many people overlook the importance of their domain name when trying to optimize their website for Google. With the amount of competition out there this may give you the edge.
Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. I’ve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
Tampilkan postingan dengan label domain. Tampilkan semua postingan
Tampilkan postingan dengan label domain. Tampilkan semua postingan
Sabtu, 24 Desember 2011
Jumat, 23 Desember 2011
Your Domain -- Just the Facts!
Your domain identifies your business in the eyes of the people searching for the product or products you are selling on your website and in the eyes of the search engines. So, is choosing a domain important? The answer is yes. I hope to enlighten you to some important elements to creating and owning a domain name.
Your domain identifies your business in the eyes of the people searching for the product or products you are selling on your website and in the eyes of the search engines. So, is choosing a domain important? The answer is yes. I hope to enlighten you to some important elements to creating and owning a domain name.
What Is A Domain Name
What is a Domain Name? Your website has a unique address called an IP address. The domain name--in essence, is the IP address with a naming convention. It is far easier for people to remember a name instead of a bunch of numbers.
Creating A Domain Name
Many people new to the Internet and to the Internet Business, do not realize the importance of a Domain Name, they just think they can put up any creative name and people will come. If you're lucky, that may be true, but in truth, your creativity should incorporate the following tips:
When creating a domain name, you should keep in mind the following tips:
1. If it is possible, go with a ".com" extension. This is the most common, and easier for people to remember. In my case, no .com was available, so I opted for the .biz. Since I'm in a business of affiliate marketing -- I felt it perfect for my needs.
2. The name itself -- Do not use dashes or numbers in your domain name--it is hard for people to remember, unless it is central to the theme of your site.
3. Keep your name as compact as possible -- the fewer words in the naming/description of your website will makes it easier for people to remember your site name, and that is definitely what you want.
Protecting Your Domain Name
Once you have your domain name, and your website is flourishing -- you must protect your domain.
So how do you protect your domain? At the end of the year, the registrar will send you a notice that your domain name is about to expire. Inadvertantly, you may be thinking, that they just want your money, and they can darn well wait til the date it is due to get your money! Well, I wouldn't do that. There is a very legitimate process called "drop catching"-- that can easily destroy all your hard work in one instance.
Drop Catching
Drop catching is a legal process by which people can quickly grab domain names that have expired and use the link to create a website consisting of advertisements -- or worse yet, resell them to make a profit off of your hard earned traffic. So, it is wise that you do not wait til the last minute to pay your registration. You do not want to log-in to your site, to find an error, or find out that suddenly you are no longer in business.
The rules of the ICANN (Internet Corporation for Assigned Names and Numbers), gives domain registrars 45 days after the expiration date to notify the website owner that their domain name is going to be dropped from the registry. After the 45 days, you have a 30 day grace period, then your domain is up for grabs. However ..
Some domain services have created an auction process for expired names, such as GoDaddy.com, that begins the auctioning of domain names in as little of 30 days after the expiration date, to prospective buyers. However, GoDaddy.com does state to the prospective buyer in the auction process, that the original owners still have the option of reclaiming their name.
What's in a name? If it's a domain name, it can be your future online. So choose wisely, and protect what you worked, or have been working for -- a business online.
Your domain identifies your business in the eyes of the people searching for the product or products you are selling on your website and in the eyes of the search engines. So, is choosing a domain important? The answer is yes. I hope to enlighten you to some important elements to creating and owning a domain name.
What Is A Domain Name
What is a Domain Name? Your website has a unique address called an IP address. The domain name--in essence, is the IP address with a naming convention. It is far easier for people to remember a name instead of a bunch of numbers.
Creating A Domain Name
Many people new to the Internet and to the Internet Business, do not realize the importance of a Domain Name, they just think they can put up any creative name and people will come. If you're lucky, that may be true, but in truth, your creativity should incorporate the following tips:
When creating a domain name, you should keep in mind the following tips:
1. If it is possible, go with a ".com" extension. This is the most common, and easier for people to remember. In my case, no .com was available, so I opted for the .biz. Since I'm in a business of affiliate marketing -- I felt it perfect for my needs.
2. The name itself -- Do not use dashes or numbers in your domain name--it is hard for people to remember, unless it is central to the theme of your site.
3. Keep your name as compact as possible -- the fewer words in the naming/description of your website will makes it easier for people to remember your site name, and that is definitely what you want.
Protecting Your Domain Name
Once you have your domain name, and your website is flourishing -- you must protect your domain.
So how do you protect your domain? At the end of the year, the registrar will send you a notice that your domain name is about to expire. Inadvertantly, you may be thinking, that they just want your money, and they can darn well wait til the date it is due to get your money! Well, I wouldn't do that. There is a very legitimate process called "drop catching"-- that can easily destroy all your hard work in one instance.
Drop Catching
Drop catching is a legal process by which people can quickly grab domain names that have expired and use the link to create a website consisting of advertisements -- or worse yet, resell them to make a profit off of your hard earned traffic. So, it is wise that you do not wait til the last minute to pay your registration. You do not want to log-in to your site, to find an error, or find out that suddenly you are no longer in business.
The rules of the ICANN (Internet Corporation for Assigned Names and Numbers), gives domain registrars 45 days after the expiration date to notify the website owner that their domain name is going to be dropped from the registry. After the 45 days, you have a 30 day grace period, then your domain is up for grabs. However ..
Some domain services have created an auction process for expired names, such as GoDaddy.com, that begins the auctioning of domain names in as little of 30 days after the expiration date, to prospective buyers. However, GoDaddy.com does state to the prospective buyer in the auction process, that the original owners still have the option of reclaiming their name.
What's in a name? If it's a domain name, it can be your future online. So choose wisely, and protect what you worked, or have been working for -- a business online.
Langganan:
Postingan (Atom)