One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?
To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.
1) Master...
keywords,internet,seo,search engines,search engine optimization,site optimization,code optimization
One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?
To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.
1) Master Keyword List – this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.
2) Pay-Per-Click List – this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.
3) Tag List – this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.
4) Web Site List – this is another subset of the Master List and is more targeted than the PPC list. This list also helps you write powerful content on your site. And don’t forget to refer to this list when setting up the Alt tags for your images (you are using Alt tags aren’t you?).
5) Email List – Are you using keywords in your email? You should be. Keywords are not only used to help people find your site in search engines, but they are words people are actively searching for. Your marketing should be addressing their needs, and your keyword list shows you what they are looking for. Just like creating copy on a web page, use the keyword list to target your email campaigns as well.
So how do you go about creating the Master Keyword list? You first have to decide what you need from your keywords. Most likely you will have a product or service that will dictate the broad category for the list. As an example I will use Nikon Camera as my starting point. Maybe I have a site that specializes in information about Nikons, or I have a store that sells Nikon Cameras, or maybe I sell software that would complement a Nikon Camera. These questions and more will begin to focus your keyword search.
Start by building a basic list using this approach, you don’t need to capitalize, leave everything lowercase.
nikon, nikon camera, nikon information, nikon sales, nikon software
Put down the basic keywords that spring into your head when thinking about your subject. This does not need to be an exhaustive list, just a starting point.
We now need to expand on this list by using tools freely available on the internet. My personal favorite is on Overture.com in their Resource Center. They have a valuable little tool called the Keyword Selector Tool. This tool will give you a list of keyword searches on Overture over a one month period. Simply type in your keyword and hit the button. You will get a list of keywords including the keyword you typed in and the number of searches performed on the keyword.
A search for “Nikon” came back with 100 keyword possibilities. Depending on your original keyword search you may have to clean this list up a bit before using it. For instance one of the keywords was “Nikon rifle scopes”, not what I need so I will delete that one. I usually copy the information from this web page and paste it into an Excel spreadsheet where I can manipulate it as I like. Each month you may get a different set of keywords on Overture, so don’t just do this one time and forget it. Keep on checking back to add more keywords to your list.
Another valuable tool is over on Google. (https://adwords.google.com/select/main?cmd=KeywordSandbox)
You can also find this tool in the Tools section of Google Adwords. This is used like the Overture tool, simply type in your keyword and click on Get More Keywords. This search gave me 225 possible keywords, many of which I will clean out. A nice feature of the Adwords tool is that it allows you to download the list as a CSV file for use in Excel or another program.
There are many other sources for keyword lists. A good place to start is on Search Engine Watch at http://searchenginewatch.com/facts/article.php/2156041
Don’t forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. http://ebay.admarketplace.net
And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site.
Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like “Nikon Binoculars”). Then arrange in order from most relevant to least relevant.
You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure.
The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don’t use “nikon” more than 5 times).
The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list.
Don’t forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life.
And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can finally get that Nikon Camera that I have been wanting.
Kamis, 06 Oktober 2011
You Must Use The Rights Key Words To Succeed In The SEO Game
Unless you have a huge advertising budget, using SEO optimization and effective keyword strategy in the long run will be less expensive than buying ad space or purchasing placement with click campaigns.
Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
We don't want to aim to low but we also don't want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can sniff these out, too.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine
Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
We don't want to aim to low but we also don't want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site's pages. Search engines can sniff these out, too.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine
Your Guide to Top Search Engine Rankings
The most important techniques to ensure your website achieves high rankings in the search engines
Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings.
Here are some of the most important factors that the search engines use in determining your rankings:
1. Web Site Content
Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It's not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.
It's also important that you don't try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.
2. Link Popularity
Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website's rankings.
Here are some of the best ways to get inbound links:
* Articles - Writing and submitting articles to website's and article directories is a very good way to get inbound links.
* Content - Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster's will want to link to your site because it is valuable to them and their own visitors.
* Directories - Submitting your site to online directories will help you gain inbound links.
* Blogs - Start a blog that you update frequently with information related to your website's niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.
* Link Exchanges - Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.
When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA's, and sites unrelated to yours.
The next things that should be considered when doing SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.
On-Site Elements:
3. Title Tag and Meta Tags
Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.
Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description...
Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag!
The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.
Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn't be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times.
4. Heading Tags
The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.
5. Bold Text
Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.
6. Alt Text
The alt tag provides alternative text when images cannot be displayed... This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user’s internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.
Off-site elements:
7. Link Text
This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page's main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page's main keywords in the link text. Links carry more weight when the text around them is relevant to the target page's keywords and phrases.
Following the above SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don't try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.
Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings.
Here are some of the most important factors that the search engines use in determining your rankings:
1. Web Site Content
Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It's not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.
It's also important that you don't try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.
2. Link Popularity
Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website's rankings.
Here are some of the best ways to get inbound links:
* Articles - Writing and submitting articles to website's and article directories is a very good way to get inbound links.
* Content - Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster's will want to link to your site because it is valuable to them and their own visitors.
* Directories - Submitting your site to online directories will help you gain inbound links.
* Blogs - Start a blog that you update frequently with information related to your website's niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.
* Link Exchanges - Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.
When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA's, and sites unrelated to yours.
The next things that should be considered when doing SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.
On-Site Elements:
3. Title Tag and Meta Tags
Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.
Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description...
Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag!
The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.
Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn't be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times.
4. Heading Tags
The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.
5. Bold Text
Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.
6. Alt Text
The alt tag provides alternative text when images cannot be displayed... This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user’s internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.
Off-site elements:
7. Link Text
This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page's main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page's main keywords in the link text. Links carry more weight when the text around them is relevant to the target page's keywords and phrases.
Following the above SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don't try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.
Your Online Business Can Grow With SEO
Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online
Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online
Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.
As a marketing strategy for increasing a site's relevance, An SEO considers how search algorithms work and know what people are lookingfor. An SEO’s efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.
SEO’s Can Help Generate More Sales
An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
Keywords Are Crucial In The Web
Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.
Relevant Content Matters
Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.
Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online
Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.
As a marketing strategy for increasing a site's relevance, An SEO considers how search algorithms work and know what people are lookingfor. An SEO’s efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.
SEO’s Can Help Generate More Sales
An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
Keywords Are Crucial In The Web
Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.
Relevant Content Matters
Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.
Understanding Paid URL Inclusion
There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.
URL inclusion, SEO, Search Engines, Search Engine Optimization, SEM, Search Engine Marketing
The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.
A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.
The debate over paid URL inclusion centres around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.
It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages, and when the paid spider will, is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.
First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.
Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and MSN, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, or AOL results.
One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?
If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.
You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.
Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.
As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.
URL inclusion, SEO, Search Engines, Search Engine Optimization, SEM, Search Engine Marketing
The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.
A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.
The debate over paid URL inclusion centres around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.
It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages, and when the paid spider will, is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.
First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.
Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and MSN, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, or AOL results.
One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?
If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.
You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.
Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.
As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.
Your Site Wants to Work for You Now
Nine of ten users who came to your site through a search engine make up your target audience. They are highly motivated to find the necessary goods. There is no need to explain that sites recurrently appearing on the top of the search list get a wider audience of visitors than those who are in the end. The rating of the site in the search system directly influences the profits your company makes. It is easy.
Your company has a web site. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of products and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!
In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.
The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.
Your company has a web site. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of products and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!
In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.
The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.
Kamis, 08 September 2011
MATAF UNIVERSITAS DI UMY 2011 (VIDEO)
video on youtube dan on facebook
Pembukaan MATAF dihadiri Rektor UMY Ir. HM Dasron Hamid, M.Sc, Presiden BEM KM UMY, serta jajaran Dekan Fakultas dan pejabat dalam lingkup civitas akademik UMY. Dalam pembukaan MATAF ini ditampilkan atraksi dari UKM Tapak Suci serta UKM Teater, dan penyampaian petisi Lingkungan oleh ketua MAPALA UMY. Pembukaan MATAF UMY ini ditandai dengan pelepasan balon oleh Rektor UMY.
Pembukaan MATAF dihadiri Rektor UMY Ir. HM Dasron Hamid, M.Sc, Presiden BEM KM UMY, serta jajaran Dekan Fakultas dan pejabat dalam lingkup civitas akademik UMY. Dalam pembukaan MATAF ini ditampilkan atraksi dari UKM Tapak Suci serta UKM Teater, dan penyampaian petisi Lingkungan oleh ketua MAPALA UMY. Pembukaan MATAF UMY ini ditandai dengan pelepasan balon oleh Rektor UMY.
Langganan:
Postingan (Atom)