Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.
After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself,...
Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.
After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.
Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.
Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.
Step 3
I use a tool called Adword Accelerator to help with estimating the 1st - 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.
Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.
Step 5
Compare the ads you found in step 4 to the results of using the keyword check function at the website http://www.adsensecheck.com. If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.
Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.
If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.
Senin, 19 Desember 2011
6 Powerful VRE Business Models You Can Start Building In 2006 Using Google Adsense - Part 1
VRE -- better known as "Virtual Real Estate" is literally everywhere online.
That's right. Everytime you do a search on whatever it is your searching for via the Internet you get a list of results. Within that list of results lye's thousands, if not, millions of pages of Virtual Real Estate that is making someone out there on the WWW some handsome profits.
The question is... "what have you done in order to stake your Internet "VRE" claim so you too can enjoy some of tha...
VRE -- better known as "Virtual Real Estate" is literally everywhere online.
That's right. Everytime you do a search on whatever it is your searching for via the Internet you get a list of results. Within that list of results lye's thousands, if not, millions of pages of Virtual Real Estate that is making someone out there on the WWW some handsome profits.
The question is... "what have you done in order to stake your Internet "VRE" claim so you too can enjoy some of that profit as well?"
If you haven't started anything yet, that's okay because I did a little research for you and came up with these "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense" so you too can benefit like the many others out there online.
The first VRE business model I'd like to talk about are -- Article Directories.
VRE Model #1. Article Directories.
Article Directories are in my mind are probably one of the best VRE business models on the web simply because they offer your audience and publishers Multiple Channels of information on any topic.
And the facts are, people come online for information.
So, what do Article Directories contain?
That's right... Information! ... and lots of it.
The other great benefit to Article Directories is that you don't have to write a single word if you don't want to because the whole purpose of starting your Article Directory in the first place is to get other people(we also call them authors) to submit their content for your readers and/or publishers to read and use.
Now, the Rule Of Thumb is simple when it comes to growing your Article Directory and that is... the more authors you recruit, the more your Article Directory will grow, filling it full of targeted information for your readers to digest and for publishers to use on their websites.
It gets better, so keep reading.
Did you know that the more pages you have within your Article Directory means... the more search engine food you'll have for the search engines to come and index into their database which will then be displayed within the search engines search results.
Remember in the beginning of this article when I was talking about the search engine results being full of Virtual Real Estate. This is where your Article Directories webpages(or your Virtual Real Estate) will be listed for web surfers find.
This also means that you'll receive a lot of FREE targeted search engine traffic to your Article Directory as it grows giving your authors FREE targeted traffic to their sites and keeping them happy, and at the same time, will be building your VRE nest egg on the WWW.
Are you starting to see the benefits to starting your own Article Directory on the Internet?
I hope so.
But don't go anywhere just yet, I'm not finished.
There's two more things I want to talk to you about before this part of the article series ends.
The first is RSS -- better known as "Real Simple Syndication" and what RSS does is it allows you to syndicate your Article Directories content or just content in general through an RSS feed so that any reader and/or publisher who subscribes to a particular RSS feed within your Article Directory will receive ANY new updated content that is published... INSTANTLY!
The other benefit to a RSS feed is... lets say you have 1000 publishers subscribed to one of your RSS feeds and one of your authors submits a new article at your Article Directory, all those publishers who subscribed to that RSS feed will receive it once that RSS feed updates and when someone clicks on the link within that RSS feed to read the new article, guess where the visitor is sent to?
You guessed it, your Article Directory, with your Google Adsense ads(I'll talk about that in a second) and whatever other related affiliate links you have on that webpage.
Now... for the BEST part, how-to make a $Profit$ with your Article directory.
I'm telling you, this is the easiest money you'll ever make for simply supplying your viewers and the Internet(A.K.A. The Information Super Highway) with what it needs the most, Information!
How do you do it?
Heard of Google Adsense(as I mentioned just a minute ago), because if you haven't, now you have.
What is Google Adsense?
Google Adsense is Googles affiliate program for publishers and how it works is it displays ads targeted towards the content on that particular webpage being viewed.
How do you get paid? Simple. Your reader just has to click on one of the ads within the Google Adsense ad box on that webpage and depending on what the topic is and keyword could pay some handsome commissions(usually between 35% to 50%).
And, guess what? You didn't even have to do any selling OR follow-up.
Not bad and believe me those clicks add up Fast and by having the search engines returning frequently for regular indexing and having RSS feeds(remember, when someone clicks on the RSS feed link on someone elses website they get redirected back to yours with your Google Adsense ads on it and other affiliate links) for other publishers to use on their websites you'll soon see your Google Adsense profits get Bigger and BIGGER!
Well, that's it for now. So be sure to be on the look out for my next installment of the "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense".
That's right. Everytime you do a search on whatever it is your searching for via the Internet you get a list of results. Within that list of results lye's thousands, if not, millions of pages of Virtual Real Estate that is making someone out there on the WWW some handsome profits.
The question is... "what have you done in order to stake your Internet "VRE" claim so you too can enjoy some of tha...
VRE -- better known as "Virtual Real Estate" is literally everywhere online.
That's right. Everytime you do a search on whatever it is your searching for via the Internet you get a list of results. Within that list of results lye's thousands, if not, millions of pages of Virtual Real Estate that is making someone out there on the WWW some handsome profits.
The question is... "what have you done in order to stake your Internet "VRE" claim so you too can enjoy some of that profit as well?"
If you haven't started anything yet, that's okay because I did a little research for you and came up with these "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense" so you too can benefit like the many others out there online.
The first VRE business model I'd like to talk about are -- Article Directories.
VRE Model #1. Article Directories.
Article Directories are in my mind are probably one of the best VRE business models on the web simply because they offer your audience and publishers Multiple Channels of information on any topic.
And the facts are, people come online for information.
So, what do Article Directories contain?
That's right... Information! ... and lots of it.
The other great benefit to Article Directories is that you don't have to write a single word if you don't want to because the whole purpose of starting your Article Directory in the first place is to get other people(we also call them authors) to submit their content for your readers and/or publishers to read and use.
Now, the Rule Of Thumb is simple when it comes to growing your Article Directory and that is... the more authors you recruit, the more your Article Directory will grow, filling it full of targeted information for your readers to digest and for publishers to use on their websites.
It gets better, so keep reading.
Did you know that the more pages you have within your Article Directory means... the more search engine food you'll have for the search engines to come and index into their database which will then be displayed within the search engines search results.
Remember in the beginning of this article when I was talking about the search engine results being full of Virtual Real Estate. This is where your Article Directories webpages(or your Virtual Real Estate) will be listed for web surfers find.
This also means that you'll receive a lot of FREE targeted search engine traffic to your Article Directory as it grows giving your authors FREE targeted traffic to their sites and keeping them happy, and at the same time, will be building your VRE nest egg on the WWW.
Are you starting to see the benefits to starting your own Article Directory on the Internet?
I hope so.
But don't go anywhere just yet, I'm not finished.
There's two more things I want to talk to you about before this part of the article series ends.
The first is RSS -- better known as "Real Simple Syndication" and what RSS does is it allows you to syndicate your Article Directories content or just content in general through an RSS feed so that any reader and/or publisher who subscribes to a particular RSS feed within your Article Directory will receive ANY new updated content that is published... INSTANTLY!
The other benefit to a RSS feed is... lets say you have 1000 publishers subscribed to one of your RSS feeds and one of your authors submits a new article at your Article Directory, all those publishers who subscribed to that RSS feed will receive it once that RSS feed updates and when someone clicks on the link within that RSS feed to read the new article, guess where the visitor is sent to?
You guessed it, your Article Directory, with your Google Adsense ads(I'll talk about that in a second) and whatever other related affiliate links you have on that webpage.
Now... for the BEST part, how-to make a $Profit$ with your Article directory.
I'm telling you, this is the easiest money you'll ever make for simply supplying your viewers and the Internet(A.K.A. The Information Super Highway) with what it needs the most, Information!
How do you do it?
Heard of Google Adsense(as I mentioned just a minute ago), because if you haven't, now you have.
What is Google Adsense?
Google Adsense is Googles affiliate program for publishers and how it works is it displays ads targeted towards the content on that particular webpage being viewed.
How do you get paid? Simple. Your reader just has to click on one of the ads within the Google Adsense ad box on that webpage and depending on what the topic is and keyword could pay some handsome commissions(usually between 35% to 50%).
And, guess what? You didn't even have to do any selling OR follow-up.
Not bad and believe me those clicks add up Fast and by having the search engines returning frequently for regular indexing and having RSS feeds(remember, when someone clicks on the RSS feed link on someone elses website they get redirected back to yours with your Google Adsense ads on it and other affiliate links) for other publishers to use on their websites you'll soon see your Google Adsense profits get Bigger and BIGGER!
Well, that's it for now. So be sure to be on the look out for my next installment of the "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense".
5 tips to boost your PPC results on Google
The article explaines 5 tips how advertisers can manage their Google Adwords campaings in more effective ways resulting in better campaign performance and increased conversions.
As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:
- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate
Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:
* Daily budget controls frequency of your ad display
The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don't have enough impressions per day).
* Ad position depends on the Rank Number
The higher the rank number, the higher is your ad's position on the page. The rank number is calculated based on the following formula:
Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)
Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:
1/ Improve Ad Delivery
If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.
Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.
However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.
2/ Improve Ad Delivery per Keyword
Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.
If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.
3/ Optimize your Adgroups
As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.
To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.
4/ Analyse your Clicks
Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.
5/ Optimize your Ads
Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.
PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.
As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:
- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate
Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:
* Daily budget controls frequency of your ad display
The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don't have enough impressions per day).
* Ad position depends on the Rank Number
The higher the rank number, the higher is your ad's position on the page. The rank number is calculated based on the following formula:
Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)
Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:
1/ Improve Ad Delivery
If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.
Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.
However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.
2/ Improve Ad Delivery per Keyword
Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.
If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.
3/ Optimize your Adgroups
As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.
To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.
4/ Analyse your Clicks
Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.
5/ Optimize your Ads
Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.
PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.
“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers!
ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers.
“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers!
ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers.
Currently, ABCSearch connects thousands of advertisers with millions of consumers. By displaying ABCSearch's sponsored listings they pay their partners a portion of the generated revenue. ABCSearch is expanding their network of quality distribution channels, building out a steady advertiser base and also rolling out their new software termed 'Adentify'.
Adentify: The catalyst to targeted advertising
'Adentify' is a new software that relevantly connects advertisers with ABCSearch's network of content publishers. Advertisers can target consumers by displaying their ads across ABCSearch’s network of content publishers. Content publishers earn revenue by displaying ABCSearch's text-ads on their websites. Every time ABCSearch's text ads are displayed their system automatically generates ads that are relevant to the site's content. Adentify software has been developed using Artificial Intelligence (AI) technology to automatically recognize the content of a web page accurately and in real-time without the need of human interaction.
Adentify benefits both advertisers and publishers. Results in -
• Reduced Cost and Increased Revenue
• Targeted ads
• Flexible Bidding
• Efficient Results
• Comprehensive Reporting
• Smart and Quick Money
ABCSearch’s is an ideal partner program which fosters a steady income stream and maximizes revenue potential by displaying its sponsored listings on your website. Benefits of the program can be enjoyed while maintaining your website’s branded look and feel. Its online account interface provides accurate and detailed statistics that are updated on a daily basis. Timely payments are made via check, pay pal or wire transfer on a net 45 basis.
Partners benefit from:
• Extra income from the existing website
• Custom ad display feature for partners in different sizes and colors
• Provides simple and easy-to-understand traffic stats
• Partners can display multiple ad un,its in a single page
• Partner support via phone or email,
Want to learn more? Partner or advertise with ABCSearch.com and enjoy the benefits today!
“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers!
ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers.
Currently, ABCSearch connects thousands of advertisers with millions of consumers. By displaying ABCSearch's sponsored listings they pay their partners a portion of the generated revenue. ABCSearch is expanding their network of quality distribution channels, building out a steady advertiser base and also rolling out their new software termed 'Adentify'.
Adentify: The catalyst to targeted advertising
'Adentify' is a new software that relevantly connects advertisers with ABCSearch's network of content publishers. Advertisers can target consumers by displaying their ads across ABCSearch’s network of content publishers. Content publishers earn revenue by displaying ABCSearch's text-ads on their websites. Every time ABCSearch's text ads are displayed their system automatically generates ads that are relevant to the site's content. Adentify software has been developed using Artificial Intelligence (AI) technology to automatically recognize the content of a web page accurately and in real-time without the need of human interaction.
Adentify benefits both advertisers and publishers. Results in -
• Reduced Cost and Increased Revenue
• Targeted ads
• Flexible Bidding
• Efficient Results
• Comprehensive Reporting
• Smart and Quick Money
ABCSearch’s is an ideal partner program which fosters a steady income stream and maximizes revenue potential by displaying its sponsored listings on your website. Benefits of the program can be enjoyed while maintaining your website’s branded look and feel. Its online account interface provides accurate and detailed statistics that are updated on a daily basis. Timely payments are made via check, pay pal or wire transfer on a net 45 basis.
Partners benefit from:
• Extra income from the existing website
• Custom ad display feature for partners in different sizes and colors
• Provides simple and easy-to-understand traffic stats
• Partners can display multiple ad un,its in a single page
• Partner support via phone or email,
Want to learn more? Partner or advertise with ABCSearch.com and enjoy the benefits today!
5 Step Formula To Adwords And Pay-Per-Click Success
If you're interested in profiting from Adwords, this may be the most important article you read today.
Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping ...
If you're interested in profiting from Adwords, this may be the most important article you read today.
Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping a load of Overture collected keywords into an Adgroup and setting a general CPC on all the keywords at once is definitely not the right way to go about it, and they complain claiming "Adwords is too difficult" and this is where many of them leave. However, those who decide to find out why their Adwords aren't pulling as well they want them to, will found out that the key to success is RELEVANCY. I will say this again, RELEVANCY is key, especially with Google.
Laser-targeted bring sales my friend, not traffic. This fact is pivotal in Adwords, and if you are targetting high traffic relevant keywords you are well on your way to raking in many sales with your Adwords campaigns.
Here is what you can do to find these highly targetted keywords:
1. Go to Google suggest: http://www.google.com/webhp?complete=1&hl=en
2. The Google suggest tool will show you relevant results as you type in a search term. Try it and see what you get. For example if I type in 'online dating', the tool will return a list of other keyword related to 'online dating'. However, the keywords are also shown in the order they are being searched.
3. Select the keyword which are relevant to what you are selling and put them into overture - http://inventory.uk.overture.com/d/searchinventory/suggestion/ - and Overture will give you a few more related terms.
4. Add all of the relevant keywords to a separate Adgroup and create a new Ad for this specific Adgroup.
5. Watch the relevant traffic roll in and your sales increase 'many-fold'!
Follow this method and you won't go far wrong.
There are some keyword research tools which facilitate this research process and automatically weed out the very low traffic keywords and help you in creating high click-thru ads and keywords. A few of these are very good, but many are useless.
Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping ...
If you're interested in profiting from Adwords, this may be the most important article you read today.
Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping a load of Overture collected keywords into an Adgroup and setting a general CPC on all the keywords at once is definitely not the right way to go about it, and they complain claiming "Adwords is too difficult" and this is where many of them leave. However, those who decide to find out why their Adwords aren't pulling as well they want them to, will found out that the key to success is RELEVANCY. I will say this again, RELEVANCY is key, especially with Google.
Laser-targeted bring sales my friend, not traffic. This fact is pivotal in Adwords, and if you are targetting high traffic relevant keywords you are well on your way to raking in many sales with your Adwords campaigns.
Here is what you can do to find these highly targetted keywords:
1. Go to Google suggest: http://www.google.com/webhp?complete=1&hl=en
2. The Google suggest tool will show you relevant results as you type in a search term. Try it and see what you get. For example if I type in 'online dating', the tool will return a list of other keyword related to 'online dating'. However, the keywords are also shown in the order they are being searched.
3. Select the keyword which are relevant to what you are selling and put them into overture - http://inventory.uk.overture.com/d/searchinventory/suggestion/ - and Overture will give you a few more related terms.
4. Add all of the relevant keywords to a separate Adgroup and create a new Ad for this specific Adgroup.
5. Watch the relevant traffic roll in and your sales increase 'many-fold'!
Follow this method and you won't go far wrong.
There are some keyword research tools which facilitate this research process and automatically weed out the very low traffic keywords and help you in creating high click-thru ads and keywords. A few of these are very good, but many are useless.
4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords’ Sales
Uncover little-known Google Adwords strategies you can implement moments from now to boost your response. While most advertisers continue to waste their money, you're implementing techniques savvy advertisers are using to rake-in more sales and leads!
4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords' Sales!
By Rod Beckwith and Jeff Alderson
If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention.
Because you're about to uncover 4 surefire techniques to dominate your Adwords' listings… practically wiping-out your competition at the same time.
Best of all, they're quick and easy to apply.
Let's get started:
1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in.
So, if the searcher types, “Furniture”, this appears in the headline.
And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline.
.
Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.
Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).
Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.
You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead.
Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad.
Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.
2. Test ad positions - because the highest one isn't always the best.
Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.
Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.
Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!
3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites.
It is a completely different animal than search traffic. And varies from normal content ads.
Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others.
It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?
Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer.
Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites.
An example, might be a tool that creates video blogs.
Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing.
The bottom line is… if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.
4. Put your best performing text ad on your banner.
Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad.
Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!
4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords' Sales!
By Rod Beckwith and Jeff Alderson
If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention.
Because you're about to uncover 4 surefire techniques to dominate your Adwords' listings… practically wiping-out your competition at the same time.
Best of all, they're quick and easy to apply.
Let's get started:
1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in.
So, if the searcher types, “Furniture”, this appears in the headline.
And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline.
.
Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.
Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).
Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.
You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead.
Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad.
Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.
2. Test ad positions - because the highest one isn't always the best.
Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.
Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.
Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!
3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites.
It is a completely different animal than search traffic. And varies from normal content ads.
Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others.
It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?
Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer.
Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites.
An example, might be a tool that creates video blogs.
Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing.
The bottom line is… if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.
4. Put your best performing text ad on your banner.
Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad.
Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!
2 Surefire Ways To Maximize Your Adsense Earnings Almost Instantly!
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
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