Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.
writing newsletters, newsletters
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.
Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.
So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.
10 Steps to Success
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards…
1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can use.
2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.
3) Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.
4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.
5) Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.
6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.
7) Make it ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles.
8) Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.
9) Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.
10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!
Minggu, 25 Desember 2011
Why should you choose the correct website?
Someone will ask his friend to call and order the essay; the other will ring up himself and will elaborate on the content of his work for hours. Another believes that informing the custom service about the topic of his dissertations 3 days before the deadline he can expect flawless work because he pays quite enough. You will be surprised, but the work quality does not depend only on its price. Here a lot of conditions matter. If you fulfill them, your work will be perfect and both the customer a
Someone will ask his friend to call and order the essay; the other will ring up himself and will elaborate on the content of his work for hours. Another believes that informing the custom service about the topic of his dissertations 3 days before the deadline he can expect flawless work because he pays quite enough. You will be surprised, but the work quality does not depend only on its price. Here a lot of conditions matter. If you fulfill them, your work will be perfect and both the customer and the writing service will enjoy this partnership. So…
Rule 1. The earlier you place your order, the better essay paper you will get. Some companies promise you to complete a dissertation in three days, but will you trust such a company? Sometimes working on a tiny cause and effect essay will take a lot of time if the topic is too complicated and unclear.
Rule 2. Don’t put off. If you know the deadline of your paper, in the order form write a date 1 – 2 days earlier. There are always some unexpected and unpredictable events that are sure to happen just before the closing date. Interrupted internet connection, the phone is off, the writer suddenly falls ill and so on. All of these situations are real and in most cases it is not so difficult to solve them, if you still have a few days in store. We don’t know if certain writer will finish his work before the indicated deadline. And I am 100% sure that he won’t as he has a lot of orders to be completed, a number of force majeures and the only thing he usually lacks is time. That is why you must take care of this yourself. So, we have discussed when you must order. Now we have to determine whom can we trust our assignment with?
Rule 3. Your friend’s recommendation is the best solution. In this case you have a real example of the offered services. You can judge about the quality, timeliness of the order, terms of the revision and other details. If your friends keep silent, you should rely only on yourself. Choosing a site pay attention to the grammatical correctness of the texts and the terms of partnership. You may also judge about the writing company from the samples of completed works. The information presented on the site must give you more or less clear and complete picture of the company.
Rule 5. Be precise. The more details about your work you will include in the order form, the better final product you will get. If the tutor gives you an opportunity to choose a topic by yourself - leave the choice for the writer. If you have additional requirements indicate them with as much detail as possible.
Rule 6. Trust, but control. Even if you are very busy, spare a minute and give a call or write an e- mail, wondering how the order is progressing. After a few days you may ask the writer if he has any difficulties with the order, if he will manage to complete the order by the deadline.
Rule 7. What you have for your money. You have the right to demand the fulfillment of the following rules:
• Free of plagiarism work
• Complete coverage of the problem topic
• The appropriate structure and format of the work
• No grammar or spelling mistakes
• Free revision if the indicated requirements are not met
• Appropriate and thorough research ( if necessary)
Perhaps these are the main things you should keep in mind while surfing the internet in search of the nice site able to develop your confusing persuasive essay topic into an elegant piece of writing.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com
Someone will ask his friend to call and order the essay; the other will ring up himself and will elaborate on the content of his work for hours. Another believes that informing the custom service about the topic of his dissertations 3 days before the deadline he can expect flawless work because he pays quite enough. You will be surprised, but the work quality does not depend only on its price. Here a lot of conditions matter. If you fulfill them, your work will be perfect and both the customer and the writing service will enjoy this partnership. So…
Rule 1. The earlier you place your order, the better essay paper you will get. Some companies promise you to complete a dissertation in three days, but will you trust such a company? Sometimes working on a tiny cause and effect essay will take a lot of time if the topic is too complicated and unclear.
Rule 2. Don’t put off. If you know the deadline of your paper, in the order form write a date 1 – 2 days earlier. There are always some unexpected and unpredictable events that are sure to happen just before the closing date. Interrupted internet connection, the phone is off, the writer suddenly falls ill and so on. All of these situations are real and in most cases it is not so difficult to solve them, if you still have a few days in store. We don’t know if certain writer will finish his work before the indicated deadline. And I am 100% sure that he won’t as he has a lot of orders to be completed, a number of force majeures and the only thing he usually lacks is time. That is why you must take care of this yourself. So, we have discussed when you must order. Now we have to determine whom can we trust our assignment with?
Rule 3. Your friend’s recommendation is the best solution. In this case you have a real example of the offered services. You can judge about the quality, timeliness of the order, terms of the revision and other details. If your friends keep silent, you should rely only on yourself. Choosing a site pay attention to the grammatical correctness of the texts and the terms of partnership. You may also judge about the writing company from the samples of completed works. The information presented on the site must give you more or less clear and complete picture of the company.
Rule 5. Be precise. The more details about your work you will include in the order form, the better final product you will get. If the tutor gives you an opportunity to choose a topic by yourself - leave the choice for the writer. If you have additional requirements indicate them with as much detail as possible.
Rule 6. Trust, but control. Even if you are very busy, spare a minute and give a call or write an e- mail, wondering how the order is progressing. After a few days you may ask the writer if he has any difficulties with the order, if he will manage to complete the order by the deadline.
Rule 7. What you have for your money. You have the right to demand the fulfillment of the following rules:
• Free of plagiarism work
• Complete coverage of the problem topic
• The appropriate structure and format of the work
• No grammar or spelling mistakes
• Free revision if the indicated requirements are not met
• Appropriate and thorough research ( if necessary)
Perhaps these are the main things you should keep in mind while surfing the internet in search of the nice site able to develop your confusing persuasive essay topic into an elegant piece of writing.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com
9 Sure-Fire Ways To Increase Your E-zine's Readership!
Learn how you can Increase your e-zine's readership. For much more information visit us at our website today!
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.
100% Original
Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.
For more tips & tricks to Increase your e-zine's readershipWork From Home Data Entry website today!
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.
100% Original
Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.
For more tips & tricks to Increase your e-zine's readershipWork From Home Data Entry website today!
5 Good Reasons For Using Yahoogroups To Start Your Own Ezine
List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ...
If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.
1. EVERYBODY Knows ...
... what a Yahoogroup is, and even if they don't, they'll soon pick...
List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ...
If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.
1. EVERYBODY Knows ...
... what a Yahoogroup is, and even if they don't, they'll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don't really know you yet to subscribe to your ezine or newsletter.
2. Yahoogroups are very easy.
Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don't have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it's all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error.
3. Yahoogroups messages don't get caught in spam filters.
Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients.
4. Yahoogroups have useful extra features.
You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that.
5. Yahoogroups are FREE.
Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it's there for you whenever you want it.
Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes - until then, and if you haven't done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base.
If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.
1. EVERYBODY Knows ...
... what a Yahoogroup is, and even if they don't, they'll soon pick...
List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ...
If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.
1. EVERYBODY Knows ...
... what a Yahoogroup is, and even if they don't, they'll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don't really know you yet to subscribe to your ezine or newsletter.
2. Yahoogroups are very easy.
Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don't have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it's all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error.
3. Yahoogroups messages don't get caught in spam filters.
Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients.
4. Yahoogroups have useful extra features.
You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that.
5. Yahoogroups are FREE.
Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it's there for you whenever you want it.
Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes - until then, and if you haven't done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base.
Sabtu, 24 Desember 2011
Google Analytics: What Is It?
Are you finding it difficult to keep track of your site's performance in the search engines? Aside from having to download software that offer to keep track of your website's SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site's performance.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site's success on organic and paid search res...
Are you finding it difficult to keep track of your site's performance in the search engines? Aside from having to download software that offer to keep track of your website's SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site's performance.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site's success on organic and paid search results. Google Analytics gives you better understanding on how your web site's web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.
You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.
True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors' preferences.
Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.
Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.
Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site's key words and efficiently guarantees that your web site appears in search engine results.
Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone's use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.
Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.
Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.
Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:
1. Its functionality equals most expensive visitor tracking services, even if it is free.
2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads
3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.
4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.
5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.
6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.
7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility
8. You can even track other non-search-engine marketing media
9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.
Like most search engine services, Google Analytics has its own advantages and disadvantages.
• Its setup is very straightforward. You do not have to waste time waiting for results
• It is quite flexible, provides great solution and a wide range of significant and valuable reports
• You can login once and track multiple sites. You have more than one web site to track.
• Google tracking makes it possible to track campaigns even on other media
• You need not be confused of the A/B ad testing
• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious
• You will get In-depth reports on site navigation of users you never dreamed you could have
• It also has Ecommerce tracking features
However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.
The free web site analytics solution, is Google's statement regarding their supremacy among other search engines.
Article discusses Google Analytics and how powerful it can be to marketer's keeping track of their site's performance in the search engines.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site's success on organic and paid search res...
Are you finding it difficult to keep track of your site's performance in the search engines? Aside from having to download software that offer to keep track of your website's SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site's performance.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site's success on organic and paid search results. Google Analytics gives you better understanding on how your web site's web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.
You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.
True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors' preferences.
Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.
Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.
Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site's key words and efficiently guarantees that your web site appears in search engine results.
Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone's use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.
Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.
Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.
Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:
1. Its functionality equals most expensive visitor tracking services, even if it is free.
2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads
3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.
4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.
5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.
6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.
7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility
8. You can even track other non-search-engine marketing media
9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.
Like most search engine services, Google Analytics has its own advantages and disadvantages.
• Its setup is very straightforward. You do not have to waste time waiting for results
• It is quite flexible, provides great solution and a wide range of significant and valuable reports
• You can login once and track multiple sites. You have more than one web site to track.
• Google tracking makes it possible to track campaigns even on other media
• You need not be confused of the A/B ad testing
• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious
• You will get In-depth reports on site navigation of users you never dreamed you could have
• It also has Ecommerce tracking features
However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.
The free web site analytics solution, is Google's statement regarding their supremacy among other search engines.
Article discusses Google Analytics and how powerful it can be to marketer's keeping track of their site's performance in the search engines.
Google And Your Domain Name
Many people overlook the importance of their domain name when trying to optimize their website for Google. With the amount of competition out there this may give you the edge.
Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. I’ve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. I’ve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
5 Basic Rules of Web Design
5 Basic Rules of Web Design the most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colours very carefully.
5 Basic Rules of Web Design the most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colours very carefully. You don't want to use backgrounds that obscure your text or use colours that are hard to read. Dark-coloured text on a light-coloured background is easier to read than light-coloured text on a dark background.
You also don't want to set your text size too small (hard to read) or too large (it will appear to shout at your visitors). All capitalised letters give the appearance of shouting at your visitors.
Keep the alignment of your main text to the left, not cantered. Centre-aligned text is best used in headlines. You want your visitors to be comfortable with what they are reading, and most text is left aligned.
Your web site should be easy to navigate
All of your hyperlinks should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labelled and easy to read. Your web graphic designer should select the colours, backgrounds, textures, and special effects on your web graphics very carefully. It is more important that your navigational buttons and tabs be easy to read and understand than to have "flashy" effects. Link colours in your text should be familiar to your visitor (blue text usually indicates an unvisited link and purple or maroon text usually indicates a visited link), if possible. If you elect not to use the default colours, your text links should be emphasized in some other way (boldfaced, a larger font size, set between small vertical lines, or a combination of these). Text links should be unique - they should not look the same as any other text in your web pages. You do not want people clicking on your headings because they think the headings are links.
Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on.
Your web site should be easy to find
How are your visitors finding you online? The myth, "If I build a web site, they will come," is still a commonly held belief among companies and organisations new to the Internet. People will not come to your web site unless you promote your site both online and offline.
Web sites are promoted online via search engines, directories, award sites, banner advertising, electronic magazines (e-zines) and links from other web sites. If you are not familiar with any of these online terms, then it is best that you have your site promoted by an online marketing professional.
Web sites are promoted offline via the conventional advertising methods: print ads, radio, television, brochures, word-of-mouth, etc. Once you have created a web site, all of your company's printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL printed on them.
Not only should your web site be easy to find, but your contact information should be easy to find. People like to know that there is a person at the other end of a web site who can help them in the event that:
1. They need answers to questions which are not readily available on your web site;
2. Some element on your site is not working and end users need to be able to tell you about it, and
3. Directory editors need you to modify parts of your site to be sure that your site is placed in the most relevant category.
By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you are also creating a sense of security for your end users. They can contact you in the way that makes them feel the most comfortable.
Your web page layout and design should be consistent throughout the site
Just as in any document formatted on a word processor or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and elements, typefaces, headings, and footers should remain consistent throughout your web site. Consistency and coherence in any document, whether it is a report or a set of web pages, project a professional image.
For example, if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets. Link-colours should be consistent throughout your web pages. Typefaces and background colours, too, should remain the same throughout your site.
Colour-coded web pages, in particular, need this consistency. Typefaces, alignment in the main text and the headings, background effects, and the special effects on graphics should remain the same. Only the colours should change.
Your web site should be quick to download
Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds. (Artists' pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Sometimes, getting to web sites such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the sites during non-working hours from their homes. If your business does not have good brand name recognition, it is best to keep your download time as short as possible.
A good application of this rule is adding animation to your site. Sure, animation looks "cool" and does initially catch your eye, but animation graphics tend to be large files. Test the download time of your pages first. If the download time of your page is relatively short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then should animation be a consideration.
Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude "I don't like how it looks" should always be secondary to your web site's function. Which is more important: creative expression/corporate image or running a successful business?
5 Basic Rules of Web Design the most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colours very carefully. You don't want to use backgrounds that obscure your text or use colours that are hard to read. Dark-coloured text on a light-coloured background is easier to read than light-coloured text on a dark background.
You also don't want to set your text size too small (hard to read) or too large (it will appear to shout at your visitors). All capitalised letters give the appearance of shouting at your visitors.
Keep the alignment of your main text to the left, not cantered. Centre-aligned text is best used in headlines. You want your visitors to be comfortable with what they are reading, and most text is left aligned.
Your web site should be easy to navigate
All of your hyperlinks should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labelled and easy to read. Your web graphic designer should select the colours, backgrounds, textures, and special effects on your web graphics very carefully. It is more important that your navigational buttons and tabs be easy to read and understand than to have "flashy" effects. Link colours in your text should be familiar to your visitor (blue text usually indicates an unvisited link and purple or maroon text usually indicates a visited link), if possible. If you elect not to use the default colours, your text links should be emphasized in some other way (boldfaced, a larger font size, set between small vertical lines, or a combination of these). Text links should be unique - they should not look the same as any other text in your web pages. You do not want people clicking on your headings because they think the headings are links.
Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on.
Your web site should be easy to find
How are your visitors finding you online? The myth, "If I build a web site, they will come," is still a commonly held belief among companies and organisations new to the Internet. People will not come to your web site unless you promote your site both online and offline.
Web sites are promoted online via search engines, directories, award sites, banner advertising, electronic magazines (e-zines) and links from other web sites. If you are not familiar with any of these online terms, then it is best that you have your site promoted by an online marketing professional.
Web sites are promoted offline via the conventional advertising methods: print ads, radio, television, brochures, word-of-mouth, etc. Once you have created a web site, all of your company's printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL printed on them.
Not only should your web site be easy to find, but your contact information should be easy to find. People like to know that there is a person at the other end of a web site who can help them in the event that:
1. They need answers to questions which are not readily available on your web site;
2. Some element on your site is not working and end users need to be able to tell you about it, and
3. Directory editors need you to modify parts of your site to be sure that your site is placed in the most relevant category.
By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you are also creating a sense of security for your end users. They can contact you in the way that makes them feel the most comfortable.
Your web page layout and design should be consistent throughout the site
Just as in any document formatted on a word processor or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and elements, typefaces, headings, and footers should remain consistent throughout your web site. Consistency and coherence in any document, whether it is a report or a set of web pages, project a professional image.
For example, if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets. Link-colours should be consistent throughout your web pages. Typefaces and background colours, too, should remain the same throughout your site.
Colour-coded web pages, in particular, need this consistency. Typefaces, alignment in the main text and the headings, background effects, and the special effects on graphics should remain the same. Only the colours should change.
Your web site should be quick to download
Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds. (Artists' pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Sometimes, getting to web sites such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the sites during non-working hours from their homes. If your business does not have good brand name recognition, it is best to keep your download time as short as possible.
A good application of this rule is adding animation to your site. Sure, animation looks "cool" and does initially catch your eye, but animation graphics tend to be large files. Test the download time of your pages first. If the download time of your page is relatively short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then should animation be a consideration.
Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude "I don't like how it looks" should always be secondary to your web site's function. Which is more important: creative expression/corporate image or running a successful business?
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