choose a domain name that gives your prospects what they most desperately desire! By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic.
Choosing a domain name is a very critical part of your website marketing strategy.
By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response.
Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website!
Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system.
Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me?
Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer.
Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty.
You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process.
The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?
The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.
To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.
Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.
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Kamis, 29 Desember 2011
Senin, 19 Desember 2011
How To Create Unlimited Streams of Traffic
A simple strategy and overview of how and why to use traffic exchanges.
Have you heard of traffic exchanges yet?
A traffic exchange allows you to run banner ads, text ads or text links, and also allows you to insert almost any website into rotation.
All the other members will have to view your sites and ads for a minimum of usually 15 - 30 seconds.
Their perfect for optin forms and giving away freebies to a large audience very quickly. And since most traffic exchanges allow you to buy credits for around $5 - $10 for 1000 visitors, you can quickly build an optin list or give away your freebie to hundreds of people.
There are also pro traffic exchanges that require a one time join fee - to ensure that everyone that views your ads and websites actually have a working credit card and are not just looking for freebies.
If you can't afford to buy credits you can simply view other members sites and earn credits with just a free account.
There are literally thousands of traffic exchanges and more popping up each day.
Almost all traffic exchanges allow you to sign up new members by promoting a personal referral link.
So you can simply refer new members and whenever they earn credits you usually will be creditted with 10% of their earnings.
Put another way, if you refer just 10 active members and they each earned 100 credits in one week, you would have also earned 100 credits - 10 x 10 = 100.
Have you heard of traffic exchanges yet?
A traffic exchange allows you to run banner ads, text ads or text links, and also allows you to insert almost any website into rotation.
All the other members will have to view your sites and ads for a minimum of usually 15 - 30 seconds.
Their perfect for optin forms and giving away freebies to a large audience very quickly. And since most traffic exchanges allow you to buy credits for around $5 - $10 for 1000 visitors, you can quickly build an optin list or give away your freebie to hundreds of people.
There are also pro traffic exchanges that require a one time join fee - to ensure that everyone that views your ads and websites actually have a working credit card and are not just looking for freebies.
If you can't afford to buy credits you can simply view other members sites and earn credits with just a free account.
There are literally thousands of traffic exchanges and more popping up each day.
Almost all traffic exchanges allow you to sign up new members by promoting a personal referral link.
So you can simply refer new members and whenever they earn credits you usually will be creditted with 10% of their earnings.
Put another way, if you refer just 10 active members and they each earned 100 credits in one week, you would have also earned 100 credits - 10 x 10 = 100.
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