Choose A Domain Name That Floods Traffic To Your Website

choose a domain name that gives your prospects what they most desperately desire! By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic.
Choosing a domain name is a very critical part of your website marketing strategy.

By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response.

Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website!

Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system.

Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me?

Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer.

Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty.

You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process.

The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?

The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.

To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.

Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.

You Need Your Own Domain Name

A unique domain name. That's one of the first and most important steps that a new home business website builders must consider. All too often, you see websites created with a free host with a domain name that includes the free host company's business name. If you are planning to market your website and internet business as a professional entity, then you really should buy your own domain name. Your domain name gives potential customers an idea of what is inside your website o...
A unique domain name. That's one of the first and most important steps that a new home business website builders must consider. All too often, you see websites created with a free host with a domain name that includes the free host company's business name. If you are planning to market your website and internet business as a professional entity, then you really should buy your own domain name. Your domain name gives potential customers an idea of what is inside your website or online store. Owning your own domain also lends an air of 'permanancy' to your business and reputation.

Other reasons why you should buy your own domain name rather than use a free one from a free host:

If you change hosts, either voluntarily or otherwise, your domain name will go along with you and your customer's will not need to be contacted with a new web address.

A good domain name that describes your business or product helps prevent visitors from being confused and clicking on to someone else's site to shop.

Remember to keep your domain short and easy to remember, something easy to spell and pronounce. My first blog domain name was, and still is, too long - 6 words - with hyphens between each word. It drives me nuts to type it, so I can only imagine how visitors feel if they have to type a long winded web address. Cutesy spellings like adding a Z in place of an S in a word is only confusing, and will quickly loose it's cuteness. To help search engine users find you and increase your traffic, do some keyword research before deciding on a domain name. Keep in mind that you can always register more than one domain name directed to the same website. You can use .com, .net, .biz and protect your website from others of the same kind who register their sites with less popular extenstions.

How do you go about registering your own domain name? The host that I use, Homestead , provides the service as part of the package, for a small extra fee to register. You can buy domain names at other hosting companies. Find them by doing a Google search for 'domain registration' or other similar quearies.